The Royal Yacht Britannia announced today its busiest April ever, with an increase of 39% (10,573 visitors) on 2016. A massive increase which beats all previous records for Easter, since the Royal Yacht opened its doors to the public in 1998.
Bob Downie, Britannia’s Chief Executive said: “Our great staff did a magnificent job in what was an incredibly busy Easter, with some days on par with a busy July, which is astonishing and augers well for the year ahead. At the heart of this success is our unrivalled commitment to deliver great value for time, through providing exceptional visitor experiences, that in turn results in Britannia being the top attraction in Scotland on TripAdvisor”.
The positive trend in tourism is reflected across Edinburgh and the Lothians, with the majority of attractions recording excellent figures for Easter, due to the growing popularity of Edinburgh as a safe destination for a high quality and value for money break. This is also reinforced by the monthly growth in Edinburgh’s hotel occupancy levels, and airport passenger numbers, further helped by the pound’s poor exchange rate.
Visitors travel from across the world to visit Her Majesty the Queen’s former floating palace to follow in the footsteps of royalty and experience the highest standards of customer service. Britannia’s five decks are fully accessible and the complimentary audio tour is available in 30 languages, as well as British Sign Language.
Britannia has been officially Scotland’s Best Attraction for 11 years running, rated by VisitScotland, and is also now proud to be one of the country’s most accessible attractions.
For further information please contact Lynda Dalgleish, Head of Marketing at email@example.com on 0131 555 8800 or 07747 477218.
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Notes to Editors:
- The last twelve months has been a period of continuous growth for Britannia with 2016 ending on a grand total of 348,272 visitors which represented 12.7% growth on the previous year.
- Of the 14,551 reviews posted on TripAadvisor, to date, by visitors, 72.23% are ‘Excellent’. The highest ‘Excellent’ percentage rating of any large attraction in Scotland.
- In 2016, VisitScotland awarded The Royal Yacht Britannia a grading of 96% to become Scotland’s Best Attraction for the eleventh year in a row.
- The Royal Yacht has also been rated as one of Scotland’s most accessible attractions. There is full access to all 5 decks of the ship for wheelchairs and buggies, as well as free audio guides in 30 languages, available in Basic English, Children’s Tour, Braille and British Sign Language.
- An unforgettable attraction for visitors, as well as a prestigious evening events venue, Britannia is regarded as one of Edinburgh’s ‘must-see’ destinations. Britannia was home to Her Majesty The Queen and the Royal Family for over 40 years, sailing over one million miles around the world. Following The Yacht’s decommissioning in 1997, Britannia is now berthed in Edinburgh, where visitors can follow in the footsteps of Royalty to discover the heart and soul of this most special of Royal residences. Highlights include the teak-paneled Sun Lounge and elegant State Dining Room, which contrast dramatically with the working side of the ship and the crew’s quarters.
- Recent developments have included the audio guide being available in British Sign Language, Braille and 30 languages, making it one of the most translated tours in the world.
- Britannia is owned by The Royal Yacht Britannia Trust (Registered Charity No. SC028070). The Trust’s responsibility is to maintain and preserve Britannia in keeping with her former role and to display her to the public as a key part of British maritime history. The Trust is a wholly self-funding, not-for-profit, charitable organisation. Income generated from running the Royal Yacht as a visitor attraction and events venue goes towards preserving the yacht for future generations.
- Britannia is the official headquarters of the Association of Royal Yachtsmen. The ‘Yotties’, as they are affectionately known, will don their white overalls once again and be on board Britannia for their working week from 15-19 May. Visitors will be able to meet the Yotties and enjoy their tales of life aboard Britannia when the Yacht was in Royal Service.